by Thomas van der Molen

Course Structure

There are 5 modules in this course, each building on top of the previous. The first module gives a general introduction to Sustainable Business Model Innovation and the Sustainable Business Model Canvas Methodology. Modules 2, 3, and 4 each guide you through a step of the SBMCM to Map, Check, and Innovate your business model from 4 Systemic Perspectives for Sustainable Business. And finally, module 5 brings everything together into your own unique Triple Value Proposition and Sustainable Business Model Canvas.

Inside the course platform, you will find downloadable templates below the videos to bring theory into practice and make your projects more sustainable. In the workshops we will then focus on deepening our understanding of each project with the help of the various templates of the corresponding steps, and sharing insights and ideas between different people and project teams.

Workshop Planning
  • October 12th Workshop 1 - 14h - 17.30h
  • November 9th Workshop 2 - 14h - 17.30h
  • December 7th Workshop 2 - 14h - 17.30h

Make sure to write down the workshops in your agenda!

And while your at it, you might want to consider blocking some time to invest in getting to the workshops well-prepared to get the most value out of our live engagement.

Time Investment

The proposed time investments for each of the modules are:

  • Module 1 Introduction
    • Videos ~45 min
    • Exercise - 30-60 min
  • Module 2 Map
    • Videos ~1h
    • Exercises: 90-120 min + optional 4 x 60-90 min templates
  • Module 3 Check
    • Videos ~1h
    • Exercises: 4 x 60-90 min
  • Module 4 Innovate
    • Videos ~1h
    • Exercises: ~120 min
  • Module 5 Integrate
    • Videos ~45 min
    • Exercises: 60-90 min
SBMA / Sustainable Start

We are currently rebranding. For the past few years, the SBMA Sustainable Business Model Canvas Methodology was called the “Sustainable Start Canvas Methodology”, and throughout the course video lessons I will still refer to it as such. But there’s no need to be confused, because in the end it’s one and the same thing, just a new name that we feel better represents what the approach is all about and better first the direction we want to take it in the coming times.


You are the first group to go through the course on our new website, so please do not hesitate to shoot me an email if you have any questions or comments on how to navigate the course platform.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}